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Beautycounter: A Glowing Movement. Non-Toxic Ingredients Women Can Trust for Themselves and Their Kids

Since I was a teenager, I have used the same brand of makeup. The brand, sold in department stores, is unscented and I have never had an allergic reaction, aside from their perfume. A few years ago, to save a little money, I was determined to try a drugstore makeup base. Thrilled that I found the perfect blend to match my complexion, I applied the makeup. It looked great! Wow, I thought, I found a cheaper alternative to makeup and I don't have to schlep to the mall either. However, my thrill soon turned to horror as my face reacted to the new makeup and I broke out in huge red hives. It took months for my skin to clear up. Women with sensitive allergic skin know how hard it is to find a brand they love and we often don't feel inspired to try other brands, until now.

Enter Beautycounter, a new brand that is able to help women with sensitive and allergic skin, and those who want to minimize their exposure to chemicals through the skin.

On average, women use 12 cosmetics a day and men use 6, each with dozens of ingredients. In addition, we experience environmental exposures to toxic chemicals through food, air, water, and consumer products. Beautycounter is working to bring about much needed change to the beauty industry-and to our lives.

There are over 10,000 chemicals used in the skincare and beauty industry, and only about 10% of these ingredients have safety data. The Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals thought to have toxic links to cancer and organ damage and adverse fertility effects in the personal care products that we put on our bodies and on our kids every single day, day after day.

"At Beautycounter, we know that there is a better way to make products. We screen every ingredient for safety with everyone's health in mind, and we are empowering individuals to learn more about environmental health. Because the more you know, the more you can make safer choices and create the demand for healthier products and production methods.", says Gregg Renfrew, the woman whose mission has propelled this product line to an amazingly successful first couple of years. Her interest in making safe and luxurious products is catching on and fulfilling a need for products and for a career for many women who love being a part of the future in the beauty product revolution and renovation.

It has been 75 years since the federal government passed a law regulating the ingredients used in skin care products and makeup, and companies can use almost any ingredient they want, even those that we know are harmful to health. Right now it is up to companies to voluntarily implement safety screening processes, but most do not.

Beautycounter has embraced a whole-­picture approach to product formulation. Their Ingredient Selection Process includes these three steps: Eliminate over a thousand commonly used ingredients because of concerns about their effects on people's long-term health. They will not use the 1300 chemical ingredients that are banned in the European Union or the 11 that are banned or restricted in the U.S. Beautycounter consults their own robust Never List, which includes dozens of cosmetic chemicals that are linked to cancer, reproductive harm and cell damage. Secondly, Beautycounter puts its products through their industry-leading safety screen, which helps identify any known or suspected safety concerns. Finally, Beautycounter checks to make sure that they need the ingredient at all. Every ingredient in their products has a function; nothing is used without careful consideration for efficacy and performance. No unwanted extras, no dyes, no mysteries. Just ingredients with purpose.

And Beautycounter goes a step further that no other makeup I've encountered does, it lists each organic ingredient on the label. With such ingredients such as Acai Extract, Beeswax, and Primrose Oil, you can read and research what beauty products you are putting on your body and be certain you are not applying an ingredient you are allergic to. Thus said, Beautycounter patrons are ensured safe usage.

Ellen Weinstein, a mother of two daughters who resides in Atlanta, GA joined the Beautycounter team with a personal connection to its mission. She struggled with her children's eczema as babies and children and her own sensitive skin and eczema for years. "The Beautycounter product line lets me relax and not wonder if what I’m washing my skin with is going to cause me to have an issue later. Plus, the luxurious and thoughtful ingredients make me feel like I'm pampering myself and feeding my skin the best things possible. I absolutely love the lustro body oil, the face oils and the body lotion! The finely crafted and organically scented oils are hearty and make skin glisten. I discovered the product line while on a hike with a friend, who said she had joined a new company that was coming to town and she was looking for women who wanted to be a part of something big; a company, a mission, a business, a movement."

As a mother of children with sensitive skin like mine, I'm looking forward to trying the new Kids line of products which include organic sunscreen, shampoos, and body washes. Project Allergy is looking forward to more products from this exciting new allergy friendly brand. 

For more information about this allergy conscience beauty line, visit or emal Ellen Weinstein at for insights to the mission, the products, the career opportunities as well as links to the trusted non-profits that have an abundance of information on the beauty product industry.

Janet Millan

Founder, Project Allergy